Email Design | Campaign | Beauty
I designed a conversion-focused email for Function of Beauty’s SOS Repair Leave-In Treatment, aimed at encouraging customers to purchase the full-size product after sampling. The layout emphasized product benefits and visible results through clear hierarchy, combining product imagery with before-and-after visuals to reinforce effectiveness.
Concept Development | Social | Beauty
I concepted an interactive Instagram carousel designed to guide users through a “build your own routine” experience, allowing them to select their hair type, goals, fragrance, and accessories through a swipe-through format.
The goal was to increase engagement by transforming static content into a more personalized and exploratory experience, aligning with Function of Beauty’s focus on customization.
This concept was designed to feel intuitive and interactive, encouraging users to engage more deeply with the product offering.
Packaging Design | Concept Development | Beauty
I concepted and explored packaging designs for Function of Beauty’s body wash line, focusing on a cohesive, visually-driven system that reflected scent and ingredient variations. The approach emphasized simplicity, clarity, and brand alignment, resulting in concepts that closely mirror the final product direction now in market.
